Erich Boehm
poster frame mockup.jpg


Marketing/print collateral

Tools used : Adobe Illustrator and Adobe Photoshop.


A poster for a fictional large scale arts and wine event.  The event would feature a selection of fine art, live music, and wine tasting in an open outdoor setting.  The objective was to cater to a younger demographic than is normally interested in fine art, and in doing so spark a cultural shift.  Typically, fine art is meant to appeal to an older crowd (typically in their 40s-50s.)  I wanted to create an event that target's a much broader demographic, namely millennial.  



I started off by creating a general layout.  My goal here was to create a sense of vibrance so I wanted the foundation to support that goal through a sense of motion.  


I wanted to create a strong focal point to draw the viewer's eye to the center and to do this, drew on the  3 tenants or the event (wine, art, and music.)  I wanted to use this as an opportunity to imply a sense of motion here as well, so I set about creating a sketch. (the relevant sketch is on the bottom right hand corner.)


The design was meant to mimc a banner that has been folded at an angle.  This was then traced over in Illustrator and each title was placed on a different segment of the banner.   The layout above allows the two titles to be placed at diagonals, which amplifies the sense of motion.


Font used is Burford Rustic Shadow

Screen Shot 2018-01-19 at 5.37.26 PM copy.png
download (5)_scaled.png